It's My Story
I have a beautiful love for good design and greater empathy for user's psychology
Why are you a designer?
I found myself interested in designs ever since I came to know about adobe photoshop and flash (2003). I spend my free time editing images and designing artifacts. As my interest grew bigger and deeper, my learning in design began.
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What is your design philosophy?
UX means simplicity and eliminating difficulties. My design philosophy begins with users and identifying their needs first. Thoughtful analysis of user feedback is necessary because it decides the destiny of the product.
Design is more than choosing colors, typefaces and images. I am a firm believer in white space, clean, elegant and minimalist design. Good design must support functionality and vice versa. I practice "Form follows function".
What do you believe in?
I enjoy new and challenging projects that push me to learn more in the vast field of UX design. Whatever the process may be, I truly believe that hard work is the "secret to success".
Who are you outside of work?
I am interested in behavioral psychology and love to read health articles. My creativity comes to play in the kitchen by trying different cuisines, plating and occasionally photography / editing. I fall in love with Illayaraja's music especially paired with the voice of S.P Balasubramanyam.
Lakshana Subbiyan
UX Designer
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